Welcome to MedTech-Perspective. My area of expertise and experience centres around international marketing and business in the Medical Technology sector.
I have worked for over 3 decades in international marketing and business management for a global player in Medical Technology and am now operating as a consultant and author in this space.
I provide strategic direction and guidance for start up companies in MedTech.
Authorship: First co-authorship was a contribution to “ The Health Care Management Team: The Roles, Responsibilities, and Leadership Strategies of CEOs, CTOs, Marketing Executives, and HR Leaders (Inside the Minds)“ a Paperback – published 30th April 2006 from Aspatore Books, this book – ISBN 1-59622-483-5 – is however no longer in print internationally but is still available on Amazon.com (USA).
The first of a new series of practically oriented Marketing Medical Technology e-Books entitled „Product Marketing for Healthcare Technology in Practice (Volume 1)“ was published in August 2020. Available on Amazon as e-book or paperback.
I love England, my country. In my home here in Germany I have a Satellite Television that enables me to see all the standard English TV channels as though I was in England, I have an Internet Radio so I can also listen to English Radio Stations, I read mostly novels in English, I read the English Newspapers electronically on my Smartphone or Tablet every morning and consider myself as English as the next person, and that despite living 2/3 of my life thus far outside of England.
My area of expertise and my profession is in Medical Electronic Equipment, or MedTech and International Marketing and Business Management.
I was thinking it would be interesting to venture outside of my comfort zone and write some poems expressing my affection for my homeland.
January 2023 a collection of poems has now been published on Amazon, the title is „An Englishman abroad – Poems of my Country“ take a look!
Since early 2018 I am also on the Management Team of Directed Systems as Senior Healthtech Business Advisor for the company.
Directed Systems is a medical device and software company in Cambridge U.K. – I am advising on all aspects of strategic business for the company as well as assisting with the strategic launch and commercialisation of their Hypotension Decision Assist (HDA-OR2) product that helps better manage hypotension during surgery and that has received FDA 510K clearance for the USA Market, also planned to be launched in the EU.